The challenge
An 1,800-dealer network ran on gut-feel ordering. Fast-movers stocked out during demand spikes while slow-movers tied up working capital.
What we built
Zone-level demand-forecasting models, refreshed daily, feeding a live dealer portal that stages replenishment ahead of demand. Planners see what to ship, where, and when — before the spike.
The outcome
Forecast error dropped 22% (MAPE), stockouts on key SKUs were largely eliminated, and the dealer portal became part of the daily routine across the network.