Most enterprises don't have a data problem — they have a trust problem. The numbers exist, but finance, sales and operations each keep their own, and no two agree.
Why it happens
Every team optimises for its own report. Definitions drift, spreadsheets multiply, and the "real" number depends on who you ask.
The fix
Build one governed, AI-ready model with shared definitions, clear ownership and lineage — then put live dashboards on top. When everyone decides from the same numbers, meetings move from reconciling to deciding.