VitaminB12
Digital, scalable detection of Vitamin B12 deficiency using image-based analysis and standardized clinical mapping.
Project Overview
Industry
Pharmaceutical / Healthcare
Team
What We Faced
Key obstacles that demanded innovative solutions and strategic thinking.
Subjective Manual Screening
Field personnel visually compared patient skin color against reference charts using naked-eye inspection, leading to inconsistent and error-prone results.
Dependency on Individual Experience
Screening accuracy depended heavily on the expertise and judgment of individual field workers.
Limited Screening Throughput
Manual processes were slow, restricting the number of patients screened during field visits.
Lack of Digital Records
No centralized system existed to capture, analyze, or track screening data.
Inconsistent Field Execution
Standardizing screening practices across geographically distributed teams was difficult.
What We Aimed For
Eliminate subjective and manual screening methods
Standardize Vitamin B12 deficiency detection
Reduce screening time and increase patient coverage
Enable scalable, digital data collection
Improve adoption and confidence among field force
How We Solved It
Comprehensive solutions designed for scale, integration, and measurable impact.
Custom iPad Application
A field-ready mobile application optimized for fast screening workflows and real-world healthcare environments.
Image-Based Detection
The app captures an image of the patient's left hand using the iPad camera and analyzes skin tone variations through image processing algorithms.
Standardized Digital Mapping
Detected skin tones are mapped against the Likshov Skin Color Chart, aligned with Karanth's Test, ensuring objective and standardized evaluation.
Automated Deficiency Prediction
The application digitally predicts Vitamin B12 deficiency, eliminating manual interpretation and reducing human bias.
Secure Data Capture at Scale
All screening data is securely stored digitally, enabling analytics, tracking, and large-scale healthcare insights.
Impact Delivered
Tangible outcomes that transformed operations and drove measurable business value.
Improved Accuracy & Standardization
Delivered consistent Vitamin B12 deficiency detection across all field users.
Increased Screening Coverage
Reduced screening time enabled significantly higher patient throughput.
Operational Efficiency Gains
Eliminated manual comparisons, reducing operational effort and costs.
Strong Field Adoption
Simplified workflows increased confidence and adoption among ERIS Pharma field force teams.
Scalable Healthcare Impact
Successfully screened 90,000+ patients, transforming a manual process into a scalable, data-driven healthcare solution.